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PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK AIR MINUM DALAM KEMASAN AQUA (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Islam Malang Angkatan 2013 - 2016)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK AIR MINUM DALAM KEMASAN AQUA (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Islam Malang Angkatan 2013 - 2016)
 
Creator Luviana, Yulian Rifa
Hufron, M.
Rachmat S, Afi
 
Description This research to know the : (1):To determine and analyze the impact of green marketing on the purchasing decision of the consumers of mineral water AQUA at the Faculty of Economics of the Islamic University of Malang the 20132016. (2) To determine and analyze the influence of Corporate Social Responsibility against the decision of consumer purchases of mineral water AQUA at the Faculty of Economics of the Islamic University of Malang the 20132016. 3) In working out and analyze the impact of green marketing and Corporate Social Responsibility simultaneously to the purchasing decision of the consumers of mineral water AQUA at the Faculty of Economics of the Islamic University of Malang the 2013-2016. The results of this research has indicate: (1) green marketing and Corporate Social Responsibility take effect simultaneously against the decision of the purchase of AQUA , indicated by Ftest = 5,799 and Ftabel has shown 3,09 or in other words Ftest < Ftabel. (2) that the green marketing and Corporate Social Responsibility buying decision of AQUA, indicated by the value of the ttest green marketing = 2,241 and ttest brand Corporate Social responsibility = 2,387 while ttabel  1,98 or in other words ttest > ttabel. 3) a large influence of green marketing and Corporate Social responsibility the purchasing decisions of 11.1% and the magnitude of the influence of other variables of 88.9%.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor Program Studi Manajemen Fakultas Ekonomi Universitas Islam Malang
 
Date 2017-02-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/130
 
Source Jurnal Ilmiah Riset Manajemen; Vol 6, No 01 (2017): Jurnal Ilmiah Riset Manajemen (eJRM)
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/130/124
 
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