Record Details

Pengaruh Kualitas Makanan, Suasana dan Kewajaran Harga Terhadap Kepuasan Pelanggan Pada Cafe Coklat Klasik Joyogrand Malang (Studi pada Mahasiswa Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Kualitas Makanan, Suasana dan Kewajaran Harga Terhadap Kepuasan Pelanggan Pada Cafe Coklat Klasik Joyogrand Malang (Studi pada Mahasiswa Universitas Islam Malang)
 
Creator Violita, Widyan
Arifin, Rois
Asiyah, Siti
 
Description AbstractThe development of retail business in Indonesia which is rapidly developing makes competition increasing, every business person will compete to make his product a product that is in great demand by consumers. The rise of culinary business and the mushrooming of cafes in Malang and the huge potential that exists has made businesses create creativity to make their businesses appear different in terms of the quality of the food provided, the atmosphere of the cafe served and the reasonableness of the prices offered. This study aims to determine the effect of food quality, atmosphere and fairness of prices on customer satisfaction at Joyogrand Coklat Klasik Cafe Malang. The population in this study were Malang Islamic University Students who had visited the Coklat Klasik Cafe Joyogrand Malang with a total sample of 85 respondents. Testing the hypothesis in this study using multiple linear regression analysis. The results showed that the variables of food quality, atmosphere and fairness of prices simultaneously affected customer satisfaction. food quality and price reasonableness variables have a positive and significant effect on customer satisfaction, while price reasonableness variables have no positive and significant effect on customer satisfaction. Keywords: Food Quality, Atmosphere, Price Fairness, Customer Satisfaction.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8195
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol 09 No. 12 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8195/6716
 
Rights Copyright (c) 2020 Jurnal Ilmiah Riset Manajemen