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Pengaruh Store Atmosphere Dan Price Terhadap Keputusan Pembelian Pada Green Mart Desa Arjowilangun Kab.Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Store Atmosphere Dan Price Terhadap Keputusan Pembelian Pada Green Mart Desa Arjowilangun Kab.Malang
 
Creator Tyas, Deni Imaning
Rachma, N.
Primanto, Alfian Budi
 
Description AbstractThis study aims the effect of store atmosphere and price on purchasing decisions at Green Mart, Arjowilangun Village, Kab. Poor. The number of samples is 95 consumers. The sampling technique used was purposive sampling. Methods of data collection in this study using questionnaires and documentation. The results showed that simultaneously store atmosphere and price had a effect on purchasing decisions. Partially store atmosphere has a effect on purchasing decisions. Price has a effect on purchasing decisions.Keywords: The Influence of Store Atmosphere and Price on Purchase Decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13524
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 08 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13524/10497
 
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