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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP MINAT PEMBELIAN ULANG KONSUMEN FAST FOOD LAZIZAA DINOYO MALANG

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP MINAT PEMBELIAN ULANG KONSUMEN FAST FOOD LAZIZAA DINOYO MALANG
 
Creator Nurlaili, Fauzah Fitri
Rachma, N.
Hufron, Muhammad
 
Description ABSTRACT The purpose of this study was to determine the effect of variable product quality, service quality and location on the interest of consumer repurchase at Lazizaa Dinoyo Malang. The research method used is quantitative. The population and sample used in this study were consumers of Lazizaa Dinoyo Malang. Sampling uses the accidental sampling technique, while in this study using multiple linear regression data analysis methods.The results of this study provide evidence of product quality variables, service quality and location both simultaneously and partially positive and significant effect on repurchase interest. Keywords: product quality, service quality, location and repurchase interest.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-03-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/2677
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 01 April 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/2677/2519
 
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