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PENGARUH HARGA, CITRA MEREK, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA SERVIS MOBIL NISSAN STUDI KASUS DI BENGKEL RESMI NISSAN WAHANA WIRAWAN MALANG

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH HARGA, CITRA MEREK, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA SERVIS MOBIL NISSAN STUDI KASUS DI BENGKEL RESMI NISSAN WAHANA WIRAWAN MALANG
 
Creator Rochman, Fatur
Arifin, Rois
Hufron, M.
 
Description ABSTRACTThis study aims to explain the problems that occur in Nissan Wahana Wirawan Malang car repair shop. This study used a population of 120 respondents and through Slovin calculations obtained a sample of 55 respondents of Nissan car service customers Wahana Wirawan who owned Nissan cars of all types produced in 2014 - 2017. This study used a purposive sampling method that has a reference criteria in sampling. The data sources in this study used primary data through questionnaires to customers of Nissan Wahana Wirawan Malang service cars and assisted with library studies. The method of data analysis in this study used the validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, t test, F test and multiple linear regression.The results of this study explain that prices have no significant effect on customer satisfaction, brand image has a significant effect on customer satisfaction, and also the location has a significant effect on customer satisfaction and service quality has no significant effect on customer satisfaction.Keywords: Price, Brand Image, Location, Service Quality, Customer Satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4095
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol.08 No. 07 Agustus 2109
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4095/3899
 
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