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PENGARUH PENERAPAN MARKETING SYARIAH, KEPUASAN NASABAH DAN KEPERCAYAAN NASABAH TTERHADAP LOYALITAS NASABAH PADA BPRS BUMI RINJANI KEPANJEN MALANG

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH PENERAPAN MARKETING SYARIAH, KEPUASAN NASABAH DAN KEPERCAYAAN NASABAH TTERHADAP LOYALITAS NASABAH PADA BPRS BUMI RINJANI KEPANJEN MALANG
 
Creator Sri Mulyani, Fetty Rahayu
Hufron, Muhammad
ABS, Muhammad Khoirul
 
Description ABSTRAKThe development of financial institution of both bank anda non-bank based onsharia service trhives in Indonesia.In this case of course required he existence ofresearch to analyze the influence of implemetation shaia marketing, customersatisfaction and customer trust on loyalty.the number of respondents in this studywas 99 by using saccidental samplinh technique and using statistica anilysis toolSPSS. the result of the analysis show that partially have a negative relathionthipand not significant but in general respondents agree with the indicator on thevariable. Simultaniously have a positive and significant relathionship.Keyword : Sharia Marketing, Customers, Customers Satisfaction, Cutomer Trust
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-02-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/845
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 07 No. 01 Februari 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/845/995
 
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