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Pengaruh Price, Service Quality Dan Marketing Online Terhadap Keputusan Pembelian (Pada Toko Sepatu Ghealsy Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Price, Service Quality Dan Marketing Online Terhadap Keputusan Pembelian (Pada Toko Sepatu Ghealsy Malang)
 
Creator Waidah, Siti Nur
Basalama, Muhammad Ridwan
Wahono, Budi
 
Description AbstractThis study aims to determine the effect of price, service quality and online marketing on purchasing decisions. While the independent variables used in this study are price, service quality and online marketing and the dependent variable is purchasing decisions. The sample used in this study was a simple random sampling technique consisting of 86 respondents. Then the research data was processed using instrument tests, classical assumptions, multiple linear regression, and hypothesis testing, namely f-test and t-test.The results of this study indicate that price, service quality and online marketing have an effect on purchasing decisions at Gealsy Malang shoe stores. Keywords: Price, service quality, online marketing, and purchasing decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-07-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/12286
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 17 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/12286/9503
 
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