Record Details

Pengaruh Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Mahasiswa Fakultas Kedokteran Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title Pengaruh Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Mahasiswa Fakultas Kedokteran Universitas Islam Malang)
 
Creator Muzammil, M.
Rachma, N.
Rizal, Mohammad
 
Description AbstractThe purpose of this study was to determine the effect of Brand awareness, Brand Association, Perceived quality, Brand loyalty on purchasing decisions for Iphone smartphones in medical students of the Islamic University of Malang. This study uses quantitative research, namely by using a questionnaire to 100 respondents. The data analysis technique used in this study is multiple linear regression. It was found that Brand awareness had a positive effect on purchasing decisions. Brand Association has a positive effect on purchasing decisions. Perceived quality has a positive effect on purchasing decisions. Lastly, Brand loyalty has a positive effect on purchasing decisions. Keywords: Brand awareness, Brand Association, Perceived quality, Brand loyalty, Purchasing Decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10369
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 06 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10369/8270
 
Rights Copyright (c) 2021 Jurnal Ilmiah Riset Manajemen