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PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING ( Studi Kasus Pada Pelanggan McDonald’s MT Haryono)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING ( Studi Kasus Pada Pelanggan McDonald’s MT Haryono)
 
Creator Laila, Uun Nur
Rachma, N.
Priyono, Ahmad Agus
 
Description ABSTRACT This research target is to know and analyse influence of brand image directly to satisfaction, influence brand image directly to loyalitas, influence satisfaction directly to loyalitas, influence brand image to loyalitas through satisfaction as intervening variable, influence of quality service directly to satisfaction, influence quality service directly to loyalitas, and influence quality service to loyalitas through satisfaction as intervening variable at customer of McDonald’s MT Haryono Malang.Result of research indicate that there are direct influence brand image directly to satisfaction 0,611. influence brand image directly to loyalitas 0,581, influence satisfaction directly to loyalitas 0,567, influence brand image to loyalitas through satisfaction as intervening variable 0,346, influence of quality service directly to satisfaction 0,533, influence quality service directly to loyalitas 0,524, and influence quality service to loyalitas through satisfaction as intervening variable 0,302 at customer of McDonald’s MT Haryono Malang. Keyword :brand image, quality servive, satisfaction and loyality 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-08-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/441
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 06 No.2 Agustus 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/441/475
 
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