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PENGARUH HARGA, KELENGKAPAN PRODUK DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Bandung Super Model Cabang Dinoyo Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH HARGA, KELENGKAPAN PRODUK DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Bandung Super Model Cabang Dinoyo Kota Malang)
 
Creator Lindawati, Yunia
Djaelani, Abdul Kodir
ABS, M. Khoirul
 
Description ABSTRACT               The purpose of this study is to determine the effect of price, completeness of products and product displays of purchasing decisions on consumers super model Bandung branch Dinoyo Malang.               This research is Quantitative research. Population in this research is all consumer of Bandung Super Model of Dinoyo branch of Malang city. The sampling technique used purposive sampling technique, while the data analysis method used in this research is multiple linear regression analysis.               The results of this study provide empirical evidence that the variable Price, Product Fittings and Display Products both simultaneously and partially have a positive and significant impact on purchasing decisions.Keywords: price, product completeness, product display and purchase decision.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1149
 
Source Jurnal Ilmiah Riset Manajemen; ejrm Vol. 7 No. 3 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1149/1162
 
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