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Pengaruh Nilai Hedonik Dan Nilai Utilitarian Terhadap Minat Beli Ulang Online Shop Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Nilai Hedonik Dan Nilai Utilitarian Terhadap Minat Beli Ulang Online Shop Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)
 
Creator Udin, Bahak
Salim, Muhammad Agus
ABS, M. Khoirul
 
Description AbstractThe purpose of this studyis: 1) to determine the effect of hedonicand utilitarian values on repurchase interest. 2) to determine the effect of Hedonic values on repurchase interests. 3) to determine the effect of utilitarian value on repurchase interests.The population in my research was all students of the faculty of economics and business at the Islamic university of Malang.  The methodused to analyzeis multiple linear regression. The results of this study bear witness that simultan eously hedonic and utilitarian values have a significant effect on repurchase interest.  While partially the hedonic value significantly influences repurchase intention and utilitarian value significantly influences repurchase intention. Keywords: repurchase interest, hedonic values, and utilitarian values
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/7515
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 03 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/7515/6021
 
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