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PENGARUH PERSEPSI HARGA, PERSEPSI MEREK, TERHADAP MINAT BELI ULANG DENGAN PERSEPSI NILAI SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Bidadari Salon dan Spa Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH PERSEPSI HARGA, PERSEPSI MEREK, TERHADAP MINAT BELI ULANG DENGAN PERSEPSI NILAI SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Bidadari Salon dan Spa Malang)
 
Creator Ayuniar, Dinda
Rachma, N.
Slamet, Afi Rahmat
 
Description ABSTRACTBidadari Salon and Spa is one of beauty and hair care service company inMalang City. Many service offered by Bidadari Salon is an affordable price, roomfor beauty care that is clean and comfortable. This study aims to determine theinfluence of price perceptions, brand perceptions, to re-buy interest with theperception of value as an intervening variable (case study on Bidadari Salon andSpa). Data were collected trough questionnaires and data were analyzed usingSPSS 16.0. Based on the result of the research can be seen that the perception ofprice affect the perception of value with significance of 0,498 (positive), andbrand perception does effect the perception of value with significance of 0,280(positive). Price perception has effect on repurchase interest with significantequal to 0,473, brand perception have an effect on to re-buy interest withsignificant equal to 0,280, perception of value does an effect to re-buy interestwith value significance that is equal to 0,990 . The perception of value is able tomediate the relationship between price perceptions of repurchase interest, and theperception of value is unable to mediate the relationship between brand’sperception of repeat interest.Keywords: Bidadari Salon and Spa, perception, significance, interveningvariable
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-08-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/528
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 06 No. 6 Agustus 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/528/554
 
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