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PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSTUM OLAH RAGA (Studi Kasus Pada Konsumen Jerseyzone Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSTUM OLAH RAGA (Studi Kasus Pada Konsumen Jerseyzone Malang)
 
Creator Wahab, Fathol
Hufron, Muhammad
Slamet, Afi Rahmat
 
Description ABSTRACTThis study aims to explain the influence Pesrsepsi quality and price. On Jerseyzone consumersMalang. The population of this research is Jerseyzone Malang consumer in the period of October2017 - January 2018. The sample is taken by using purposive sampling method so that obtained93 respondents who qualify as sample. This research uses primary data and multiple regressionanalysis method.The results showed that the variable of quality perception have positive and significant influenceto purchase decision and Price variable have positive and significant effect to purchasingdecision. Simultaneously variable of quality and price perception have significant effect.Keywords: perception of quality, price, purchase decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-02-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/876
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 07 No. 03 Februari 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/876/869
 
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