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Pengaruh Brand Awareness, Perceived Quality Dan Harga Terhadap Keputusan Pembelian Pada Labore Eatery Coffee Kota Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Brand Awareness, Perceived Quality Dan Harga Terhadap Keputusan Pembelian Pada Labore Eatery Coffee Kota Malang
 
Creator Safitri, Nadia Surya
Djaelani, Abdul Kodir
Khalikussabir, Khalikussabir
 
Description Abstract This studyied aimed to determine the effects of brands images, the product’s qualities and priced on product purchased decision’ Labore Eatery Coffee Malang City. The location of this research was carried out on Labore Eatery Coffee who became consumers of Labore Eatery Coffee Malang City. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to Labore Eatery Coffee who were selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 95 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysing of the result to the F test indicate that brands imaged, producted qualitied and priced have a significant dan positive effects on purchasing decisions and affect purchasing decisions for Labore Eatery Coffee products in Malang City. Furthermore, the resulting of the point of t-test indicates that branding imaged, producting qualities and priced partially have significant and positive effecting on purchased decisioned to Labore Eatery Coffee products in Malang City. The results of the determination test show that the percentage is 69.1%, which is where purchasing decisions can be influenced by brand image, product quality and price. Management should pay more attention to consumer attitudes and behavior in the purchase stage, one of which is by providing good quality products so that consumers will easily buy Labore Eatery Coffee products more precisely and quickly. Keywords: Purchase Decision, Brand Awareness, Perceived Quality, Price
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-02-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15468
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 08 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15468/11664
 
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