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Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Handphone Merek Xiomi Pada Ivan Cell Malang (Studi Kasus Pada Konsumen Ivan Cell Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Handphone Merek Xiomi Pada Ivan Cell Malang (Studi Kasus Pada Konsumen Ivan Cell Malang)
 
Creator Halil, Moh.
Widarko, Agus
ABS, M. Khoirul
 
Description ABSTRACTThis study aims to determine the effect of advertising and price on purchasing decisions at Ivan Cell Malang. The sample in this study amounted to 80 respondents.The method used is descriptive data analysis by using the validity, reliability, normality test, multicollinearity test, heterocesdasticity test, multiple linear analysis test, determination coefficient test, f test, and t hypothesis test.The results of descriptive analysis in this study indicate that each variable has an effect on purchasing decisions, namely advertising, price has a positive effect on purchasing decisions. Advertising variables have a significant effect on purchasing decisions at Ivan Cell Malang Stores. Price variables have a significant effect on purchasing decisions at Ivan Cell Malang Stores. Advertising and price simultaneously influence purchasing decisions at Ivan Cell Malang Stores.Keywords: Advertising and Price Against Purchasing Decisions.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-04-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10757
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 10 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10757/8444
 
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