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PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN MEMINJAM DANA ONLINE (Studi Kasus Pada Mahasiswa di Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN MEMINJAM DANA ONLINE (Studi Kasus Pada Mahasiswa di Universitas Islam Malang)
 
Creator Wulandari, Devi Nabila Wahyu Dwi
Hufron, M
Asiyah, Siti
 
Description ABSTRACT This research aims to identify and analyze the quality of services consisting of (physical evidence, reliability, responsiveness, assurance, empathy) to the decision to borrow online funds on Kredivo both simultaneously and partially, and to know which variables are the most dominant. This study uses quantitative research types. The population in this research is a user of the online funds loan service Kredivo. Samples taken as many as 100 respondents. The sampling technique used is non probability sampling. Data was analyzed using multiple linear regression analyses treated with SPSS 16.0 software. The data collection method is a questionnaire. The results of the study showed that the quality of service consisting of (physical evidence, reliability, responsiveness, assurance, empathy) was simultaneously and partially influential in the consumer's decision to borrow online funds on Kredivo, and the dominant influential variable physical evidence of consumer decision-making online funds on Kredivo, while the reliability of significant negative influence on consumer decisions was made online funds on Kredivo.Keywords: quality of service, online loan funds
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8450
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 24 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8450/7012
 
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