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Pengaruh Harga, Kualitas Produk, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Kedai AJ Coffee Sidayu di Kota Gresik)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Harga, Kualitas Produk, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Kedai AJ Coffee Sidayu di Kota Gresik)
 
Creator Saputra, Rizqi Adi
Widarko, Agus
Rizal, Mohammad
 
Description Abstract Based on research conducted with the aim of analyzing the effect of Price, Product Quality, Service Quality and Loaction on Purchase Decisions at AJ Coffee Sidayu’s Customers in Gresik city. The population in this study were the customers of Kedai AJ Coffe Sidayu totaling 110 people. The sampling technique used is random sampling where every customer in the population has the opportunity to be a sample. The analytical method used in thes research is multipe linear regression analysis with hypothesis testing using t test and f test. From this study, it was found that the price variable partially influences the  purchasing decision, but the product quality, service quality and location variables have no effecton purchasing decisions. Meanwhile, the variables of price, product quality, service quality and location simultaneously affect purchasing decisions. Keywords: Price, Product Quality, Service Quality, Location, Purchase Decision.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15497
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 09 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15497/11713
 
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