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Pengaruh Kepercayaan, Keamanan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada JD.Id (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kepercayaan, Keamanan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada JD.Id (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang)
 
Creator Kudin, Ikhwan Khulu
Wahono, Budi
Rahman, Fahrurrozi
 
Description AbtractAt this time the development of the times occurred very rapidly, followed by increasingly sophisticated technological developments. Several aspects of life are affected by the development of this technology. Developments are very visible in various fields, such as transportation and the most striking thing is technology, which is supported by the internet, the internet can connect internet users from all over the world so they can communicate via electronic communication. One of the Online Shop companies in Indonesia is JD.ID with the slogan Beware of being deceived, fake goods. JD.ID was formed in collaboration between JD.com and an Indonesian Partner. JD.com is one of the largest online B2C stores in China in terms of number of transactions. Jd.com is Alibaba's biggest rival, the market leader in China, JD.ID is working with Provident Capital. This research is an explanatory research with a quantitative approach. In this study, the population used was students who had registered the Faculty of Economics and Business and who made purchases at JD.ID, totaling 90 respondents. The result of this research shows that trust, safety and service quality variables simultaneously to purchasing decisions at JD.ID in FEB students of Islamic University of Malang. The variables of Trust, Safety and Service Quality partially influence the Purchasing Decision at JD.ID for FEB students of the Islamic University of Malang. Keywords: Trust, Security, Service Quality and Purchasing Decisions
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-02-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10310
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 04 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10310/8218
 
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