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Digital Marketing Shopee, Media Pomosi Dan Kualitas Produk Terhadap Peningkatan Omset Penjualan (Studi kasus pada penjualan Bykris Beauty)

Jurnal Ilmiah Riset Manajemen

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Title Digital Marketing Shopee, Media Pomosi Dan Kualitas Produk Terhadap Peningkatan Omset Penjualan (Studi kasus pada penjualan Bykris Beauty)
 
Creator Kamalia, Amalia Rohmatul
Nurhajati, Nurhajati
Basalamah, Muhammad Ridwan
 
Description Abstract This research was conducted by Bykris Beauty in Bahudan Hamlet RT.04 RW. 02 Wuluh Village, Kesamben District, Jombang Regency. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of digital marketing, promotional media and product quality on sales turnover. The independent variables used are digital marketing, promotional media and product quality, while the dependent variable is sales turnover. The sample used in this study were 89 respondents who were consumers of Bykris Beauty. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using SPSS 16.0 computer software for data processing. The results of this study indicate that digital marketing affects sales turnover, promotional media affects sales turnover and product quality affects sales volume. Digital marketing, promotional media and product quality simultaneously affect sales turnover. Keywords: Digital Marketing, Promotional Media, Product Quality And Sales Turnover.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-02-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15314
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 06 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15314/11523
 
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