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PENGARUH HARGA, LOKASI DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PENGGUNA JASA RENT CAR (Studi Kasus Pada Rizqy Rent Car Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH HARGA, LOKASI DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PENGGUNA JASA RENT CAR (Studi Kasus Pada Rizqy Rent Car Malang)
 
Creator Aripin, Agus Dimas
Hufron, Muhammad
 
Description ABSTRACTThis paper be discuss how the price, location and produc attribute simultaneously influences toward costumer decision of rent car (study case of Rizky Rent Car Malang). And also to know how the price, location and product attribute partially influences toward costumer decision of Rent Car (study case of Rizqy Rent Car Malang). To achive the disered goal, this paper will be analyzed by multiple linier regression.Based on the analysis of hypothesis result, the price, location and product attribute simultaneously influence significant toward costumer decision of Rent Car (study case of Rizqy Rent Car Malang) and so it was partially influences toward costumer decisionKeywords : price, location, product attribute and costumer decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-04-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/238
 
Source Jurnal Ilmiah Riset Manajemen; Jurnal Ilmiah Riset Manajemen (E-JRM) Vol. 6 No. 01 April 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/238/299
 
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