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Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle Dan Impulse Buying Pada Pelanggan Toko Online Shopee Di Kota Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle Dan Impulse Buying Pada Pelanggan Toko Online Shopee Di Kota Malang
 
Creator Lutfallah, Adibatul Khumaira’Mirza
Hidayati, Nur
Normala, Andi
 
Description Abstract The purpose of this research is to find out and analyze how: (1) the effect of Hedonic Shopping Motives on Shopping Lifestyle on shopee online shop customers in Malang city (2) the effect of Hedonic Shopping on Impulse Buying on shopee online shop customers in Malang City. The population in this study are shopee application users. This research uses explanatory research with a quantitative approach. The sample used is 65 respondents. The results of this study indicate that: (1) Hedonic Shopping Motives variables have a significant effect on Shopping Lifestyle partially, (2) Hedonic Shopping Motives variables have a significant effect on Impulse Buying partially. Keywords: Hedonic Shopping Motives, Shopping Lifestyle, Impulse Buying
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-02-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15457
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 08 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15457/11653
 
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