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Pengaruh Keragaman Produk, Promosi Dan Kualitas Produk Terhadap Pembelian Ulang Pada Mie Instan Indomie (Studi Pada Mahasiswa Kos Kelurahan Madurejo, Kecamatan Arut Selatan, Kalimantan Tengah)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Keragaman Produk, Promosi Dan Kualitas Produk Terhadap Pembelian Ulang Pada Mie Instan Indomie (Studi Pada Mahasiswa Kos Kelurahan Madurejo, Kecamatan Arut Selatan, Kalimantan Tengah)
 
Creator Junianto, Andi
Wahono, Budi
Rahman, Fahrurrozi
 
Description The purpose of this study was used to determine the effect of product diversity, promotion and product quality on repurchasing of indomie instant noodles. Study of boarding school students of Madurejo Village, Arut Selatan District, Central Kalimantan. In this study, there are four variables used, namely the variable product diversity, promotion, and product quality which are independent variables, while re-purchase is the dependent variable. While in this study the number of respondents taken was 91 respondents. The data collection method is done by using a questionnaire. The analytical method used is multiple linear regression analysis. The results showed that product diversity and product quality simultaneously had an effect on repeat purchases. Promotion has no effect on repeat purchases. Product diversity partially affects repurchases, product quality partially affects re-purchases.Keywords: Product Diversity, Promotion, Product Quality, Repurchase.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-01-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/9353
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 25 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/9353/7510
 
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