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HUBUNGAN PROMOSI, HARGA, DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN HIJAB PASHMINA SECARA ONLINE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Islam Malang

Jurnal Ilmiah Riset Manajemen

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Title HUBUNGAN PROMOSI, HARGA, DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN HIJAB PASHMINA SECARA ONLINE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Islam Malang
 
Creator Mukarromah, Dewi Milati
Hufron, M.
Khoirul ABS, M.
 
Description This study aims to determine the relationship promotions, prices and products simultaneously on purchasing decisions online pashmina scarf. The population in this study were students from poor Islamic university economic faculties from generation 2013 to 2015 the number of samples taken by 83 respondents and methods used in sampling using purposive sampling. The data collection technique used was a questionnaire. So the conclusion from this study that all these variables have a relationship together against the consumer's decision to purchase online pashmina scarf because it has multiple correlation (R) of 0.529.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor Program Studi Manajemen Fakultas Ekonomi Universitas Islam Malang
 
Date 2017-02-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/131
 
Source Jurnal Ilmiah Riset Manajemen; Vol 6, No 02 (2017): Jurnal Ilmiah Riset Manajemen (eJRM)
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/131/125
 
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