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ANALISIS DAMPAK SERVICE PERFORMANCE DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS DI RESTO AYAM GORENG NELONGSO CABANG BENDUNGAN SUTAMI MALANG)

Jurnal Ilmiah Riset Manajemen

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Title ANALISIS DAMPAK SERVICE PERFORMANCE DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS DI RESTO AYAM GORENG NELONGSO CABANG BENDUNGAN SUTAMI MALANG)
 
Creator Syaifudin, Fifit Nurta
Arifin, Rois
 
Description ABSTRACT               This study uses quantitative data collection through questionnaires. The population in this study is Consumer Resto Fried Chicken Nelongso Branch Sutami Dam Malang. The sample took 88 respondents with data collection techniques using a questionnaire. The objectives of this study are: 1) Effect of Service Performance and Satisfaction on consumer loyalty at Resto Ayam Goreng Nelongso Sutami Branch. 2) Partial Performance Analysis of Service Performance and Satisfaction with Customer Loyalty at Resto Ayam Goreng Nelongso Sutami Branch.               The results showed that: 1) Can show simultaneous performance of services and satisfaction with customer loyalty at Nelongso fried chicken restaurant. 2) Related to the partial performance between service performance and satisfaction with customer loyalty at Nelongso fried chicken restaurant. Keywords: Service performance, Authority, Customer Loyalty
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-08-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4682
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 20 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4682/4241
 
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