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Pengaruh Kualitas Produk, Harga, Store Atmosphere, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Swalayan Mahkota Gresik (Studi Kasus Pada Konsumen Swalayan Mahkota)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Produk, Harga, Store Atmosphere, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Swalayan Mahkota Gresik (Studi Kasus Pada Konsumen Swalayan Mahkota)
 
Creator Hismuddin, Moh Hafiz
Arifin, Rois
Slamet, Afi Rahmat
 
Description AbstractThis study aims to determine the effect of Product Quality, Price, Store Atmosphere, Promotion and Service Quality on Purchasing Decisions at Mahkota Gresik Supermarkets. The data used in this study uses primary data by distributing questionnaires to respondents. The study population is consumers who make purchases at the Crown Gresik supermarket. The research sample was taken from the population using a sampling technique in the form of accidental sampling method. The results obtained by using multiple linear regression test Y = 27.120 + 0.399 X1 + 0.434 X2 + 0.230 X3 + 0.428 X4 + 0.684 X5 + e, and the test of this study used the f test and t test. The results of this study indicate that partially Product Quality, Price, Store Atmosphere, Promotion and Service Quality Against Purchasing Decisions at Mahkota Gresik Supermarkets. While simultaneously Product Quality, Price, Store Atmosphere Promotion, and Service Quality Against Purchasing Decisions at Mahkota Gresik Supermarkets.Keywords: Product quality, Pric
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6302
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 10 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6302/5187
 
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