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Pengaruh Service Quality, Price, dan Service Recovery Terhadap Customer Loyality dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus pada Pelanggan Kereta Api Gajayana di Stasiun Kota Baru Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Service Quality, Price, dan Service Recovery Terhadap Customer Loyality dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus pada Pelanggan Kereta Api Gajayana di Stasiun Kota Baru Malang)
 
Creator Andromega, Ego
Arifin, Rois
Hufron, M.
 
Description ABSTRACTThis purpose of this research was to determine and analize the effect of service recovery, price and service recovery on customer loyality through customer satisfaction on Gajayana train customers.. the research location was in Kota Baru Malang station with a population of all Gajayana train passengers in December 2018 of 5,549 people. From the population, samples were taken using the Slovin formula with a standard error of 10%, obtained by 98 respondents with criteria that had used Gajayana train service at least twice or had experienced disappointment. This type of research is explanatory research.               The analysis technique used in this study is quantitative and qualitative analysis. Quantitative testing includes validity test, reliability test, normality test, path analysis, significance test (t test) and sobel test. From the results of the analysis of calculations that have been carried out, it shows that there is a direct influence between service quality on customer loyalty through customer satisfaction of 0.339. Price on customer loyalty through customer satisfaction of 0.100. Service recovery for customer loyalty through customer satisfaction of 0.149. there is also an indirect effect between service quality on customer loyalty at 0.046, the indirect effect between price on customer loyalty is 0.128 and the indirect effect of service recovery on customer loyalty is 0.167. Keywords: service quality, price, service recoveri, customer satisfaction, customer loyality
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-02-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/vnd.openxmlformats-officedocument.wordprocessingml.document
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/2276
 
Source Jurnal Ilmiah Riset Manajemen; Ejrm Vol 08. No 07 Februari 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/2276/2153
 
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