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ANALISIS PENGARUH HARGA, PELAYANAN, LOKASI DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Minimarket Alkhaibar)

Jurnal Ilmiah Riset Manajemen

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Title ANALISIS PENGARUH HARGA, PELAYANAN, LOKASI DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Minimarket Alkhaibar)
 
Creator Irfan, Fauziyah
Widarko, Agus
Slamet, Afi Rachmat
 
Description ABSTRACTThis study aims to: a) know and analyzepartial of price (x1) service (x2) location (x3) and product diversity (x4) on purchase buying decision (Y) in Alkhaibar minimarket. b) to know and analyze the effect of  simultaneous price, service, location and product diversity in Alkhaibar minimarket. this researchs explanatory researchs with quantitave approach. The data source of this research is the spread of a list of questions (questionnaire) to consumers Alkhaibar minimarket. The data used is primary and secondary. This  analyze uses SPSS data. This results in tis research showed that price, service, location and product diversity purchases buying decision. Key word- price, service, location and product diversity
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-08-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/428
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 6 No. 1 Agustus 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/428/465
 
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