Record Details

PENGARUH KUALITAS PRODUK, HARGA PRODUK DAN KEAMANAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pasar Tradisional Madyopuro Kota Malang)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title PENGARUH KUALITAS PRODUK, HARGA PRODUK DAN KEAMANAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pasar Tradisional Madyopuro Kota Malang)
 
Creator Nador, Nukman
Hidayati, Nur
Rizal, Mohammad
 
Description ABSTRACTThe purpose of this study was to determine the effect of the product quality, price, and product safety on purchasing decisions at Madyopuro Traditional Market Malang. The sample in this study were 70 consumers with established criteria. The analytical method used in this study is multiple linear regression analysis with hypothesis testing using t test and F test. From this study provides result and shows that there is partial and simultaneously a relationship or influence between product quality, product price, and product safety on purchasing decisions.Keywords : product quality,product price, and product safety.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8365
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol 09 No. 20 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8365/6903
 
Rights Copyright (c) 2020 Jurnal Ilmiah Riset Manajemen