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PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen DRK Cafe Bondowoso)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen DRK Cafe Bondowoso)
 
Creator Nahya, Siti Nur
Rachma, N.
Slamet, Afi Rahmat
 
Description  ABSTRACT               This study aims to determine the effect of price, product quality, and location on purchasing decisions simultaneously and partially. The samples used were consumers of DRK Cafe, amounting to 91. Methods of collecting data by distributing questionnaires to consumers of DRK Cafe. The data analysis method used is the validity test, reliability test, normality test, multiple linear regression test. The results of this study indicate that simultaneously price, product quality, and location have an effect on jointly on purchasing decisions. And partially the price and location have a significant effect on purchasing decisions, product quality has no significant effect on purchasing decisions of DRK Cafe Products. Affordable prices and strategic locations will increase purchasing decisions and increase Cafe DRK profits, while product quality needs to be improved to minimize the risk of losses. And consumers will feel more satisfied with the quality they receive for the funds they have spent in purchasing these products.Keywords: Price, Product Quality, Location and Purchasing Decision.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4325
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 08 No. 11 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4325/3849
 
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