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Pengaruh Atmosfer Store, Promosi Dan Word Of Mouth Terhadap Impulse Buying (Studi Kasus Konsumen Oase Kopi dan Literasi)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Atmosfer Store, Promosi Dan Word Of Mouth Terhadap Impulse Buying (Studi Kasus Konsumen Oase Kopi dan Literasi)
 
Creator Masruri, Nanang Alfan
Basalamah, Muhammad Ridwan
Wahono, Budi
 
Description Abstract The studio was cutting lbivante, journalism and expressing on consumer demand.The population in this study were consumers of Coffee and Literacy Oase. The research sample used purposive sampling technique. From a population of 800 consumers, 89 consumers were obtained as samples of the Coffee and Literacy Oasis. Design analysis data is used in several rows to perform re-analysis. Based on the results of the study, they are considered air-cooled, Promotion, and Word Of Mouth affect Impulse Buying in Coffee and Literacy Oases. Keywords: Store Atmosphere, Promotion, Word of Mouth, Impulse Buying
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/13039
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10. No. 04 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/13039/10226
 
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