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ANALISIS PENAGRUH KEPERCAYAAN, KEAMANAN BERTRANSAKSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIANE-COMMERCE BHINEKA.COM (STUDI PADA MAHASISWA KOST DI DESA MULYO AGUNG)

Jurnal Ilmiah Riset Manajemen

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Title ANALISIS PENAGRUH KEPERCAYAAN, KEAMANAN BERTRANSAKSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIANE-COMMERCE BHINEKA.COM (STUDI PADA MAHASISWA KOST DI DESA MULYO AGUNG)
 
Creator Haq, Muhammad Achiril
Arifin, Rois
Hufron, M.
 
Description ABSTRACTThe purpose of this study was to analyze the influence of trust, transaction security and service quality simultaneously and partly on Bhineka's e-commerce purchasing decisions.This research uses quantitative methods by collecting data through questionnaires. The population in this study were boarding students who had shopped in various areas in the village of Mulyo Agung. The sampling technique used purposive sampling with criteria for boarding students in Mulyo Agung Village who had made transactions or purchased online at bhineka.com. The sample amounted to 100 respondents with questionnaire collection techniques. Analysis of technical data in this study using descriptive analysis techniques and multiple linear regression.The results of this study prove that the first hypothesis examines the relationship of trust, transaction security and the quality of simultaneous service to purchase decisions based on the results that are made with trust, transaction security and service quality simultaneously lead to purchasing decisions.  Keywords: Trust, Transaction Security, Service Quality, Purchasing Decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-08-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4634
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 8 No. 18 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4634/4208
 
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