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Pengaruh Shopping Lifestyle, Discount Dan Fashion Involvement Terhadap Impulse Buying Pada Online Shop Lazada.Co.Id ( Studi Kasus Pada Mahasiswa Feb Unisma )

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Shopping Lifestyle, Discount Dan Fashion Involvement Terhadap Impulse Buying Pada Online Shop Lazada.Co.Id ( Studi Kasus Pada Mahasiswa Feb Unisma )
 
Creator Dewantoro, Andik
Rachma, N.
Rachma, N.
Rizal, Mohammad
Rizal, Mohammad
 
Description ABSTRACTThis research was conducted to determine the effect of Shopping Lifestyle, Discounts, Fashion Involvement on Impulse Buying at Lazada.co.id Online Shop at the Faculty of Business Economics, Islamic University of Malang. This research uses explanatory research and quantitative approaches. Malhotra's theory is used to take samples, that is the number of items x 5 so that a total sample of 110 people is found.To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 16 The results of this study are the Shopping Lifestyle, Discount, Fashion Involvement variables affect Impulse Buying simultaneously, partially the Shopping Lifestyle, Discount, Fashion Involvement variables affect the Impulse Buying at Lazada.co online shop. en at the Faculty of Business Economics, Islamic University of Malang. Keywords : Shopping Lifestyle, Discount, Fashion Involvement, Impulse Buying
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8089
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 08 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8089/6625
 
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