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PENGARUH HARGA, IKLAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE LAZADA (Studi Kasus Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis UNISMA)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH HARGA, IKLAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE LAZADA (Studi Kasus Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis UNISMA)
 
Creator Wildan, Mohammad
Arifin, Rois
Hufron, M
 
Description ABSTRACT            This study aims to determine and analyze the influence of prices, advertisements and sales promotions simultaneously and partially on consumer buying interest in Lazada E-Commerce. The method used is purposive sampling technique which is the technique of determining the sample with consideration of certain criteria. The analytical technique used is quantitative descriptive using a Likert scale, multiple linear regression analysis, coefficient of determination and also through f test and  t test using the SPSS program.Based on the results of data analysis simultaneously shows that the influence of price variables, advertising and sales promotion has a significant influence on consumer buying interest in Lazada E-Commerce. While partially the price and advertising variables have no significant effect on consumer buying interest. And for sales promotion variables have a significant influence on buying interest in Lazada E-Commerce. Keywords: Price, advertising, sales promotion, buying interest
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1318
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 7 No. 15 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1318/1317
 
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