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PENGARUH EXPERIENTIAL MARKETING STRATEGY TERHADAP KEPUASAN KONSUMEN (Studi Pada Konsumen Waroeng Steak and Shake Ciliwung Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH EXPERIENTIAL MARKETING STRATEGY TERHADAP KEPUASAN KONSUMEN (Studi Pada Konsumen Waroeng Steak and Shake Ciliwung Kota Malang)
 
Creator Fadeli, Ahmad
Arifin, Rois
Hufron, M
 
Description ABSTRACTThe purpose of this study is to determinated the effect of experiential marketing variables on customer satisfaction in the steak and shake ciliwung warung Malang. The research method used is quantitative. Population and samples used in this research is customer waroeng steak and shake ciliwung Malang.  Sampling technique using accidental sampling technique, while data analysis method used in this research is multiple linear regression analysis.            The results of this study provide empirical evidence that experiential marketing variables both simultaneously and partially have a positive and significant impact on customer satisfaction.Keywords: experiential marketing and consumer satisfaction.  
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1271
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 7 No. 13 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1271/1269
 
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