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Pengaruh Layanan Toko Ritel, Keragaman Produk, Dan Promosi Terhadap Keputusan Pembelian Tidak Terencana (Studi Kasus Pada Konsumen Toko Sardo Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Layanan Toko Ritel, Keragaman Produk, Dan Promosi Terhadap Keputusan Pembelian Tidak Terencana (Studi Kasus Pada Konsumen Toko Sardo Malang)
 
Creator Rasuli, Mohammad
Arifin, Rois
Rahman, Fahrurrozi
 
Description Abstract The purpose of this study is to analyze the simultaneous impact of retail store services, product diversity, and promotions on unplanned purchasing decisions, analyze the partial impact of retail store services, product diversity, and promotions on unplanned purchasing decisions and to analyze among retail store services, product diversity. , and the promotion of variables that have a dominant influence on unplanned purchasing decisions. The population is buyers at Sardo Swalayan with a total sample of 90 respondents. Based on the results of research and discussions that have been carried out, the following conclusions can be drawn: At the Sardo Malang store, retail services, product diversity, and promotions simultaneously affect unplanned purchasing decisions. Analysis of the partial impact of retail store services, product diversity, and promotions on unplanned purchasing decisions at Sardo Malang stores. Based on the results of the regression coefficient (b) for each variable, it can be seen that product diversity has a dominant influence on unplanned purchasing decisions at the Sardo. Keywords: Retail Store Service, Product Diversity, Promotion And Purchase Decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-01-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/14731
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 01 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/14731/11053
 
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