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PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN SISWA SISWI SMA PANJURA MALANG

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN SISWA SISWI SMA PANJURA MALANG
 
Creator Mochammad, Mochammad
Rachma, N.
 
Description AbstractThe objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in senior high school panjura malang. This research uses descriptive quantitative with sampling technique with non probability sampling technique. The type of data used in the study is the time series with data collection procedures through the delivery of questionnaires to selected consumers as a sample. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction. Keywords: service marketing mix, service quality, students’ satisfaction 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1213
 
Source Jurnal Ilmiah Riset Manajemen; Vol. 7 No. 2 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1213/1215
http://riset.unisma.ac.id/index.php/jrm/article/view/1213/1216
 
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