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Pengaruh Experiental Marketing dan Emotional Branding Terhadap Kepuasan Konsumen Mie Gacoan Malang

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Experiental Marketing dan Emotional Branding Terhadap Kepuasan Konsumen Mie Gacoan Malang
 
Creator Abdilhaq, Rojil Gufron
Rachma, N.
Primanto, Alfian Budi
 
Description ABSTRACTThis aim of study are to portray effect of experiential marketing and emotional branding partially on consumer satisfaction in Mie Gacoan Malang. To determine the effect of experiential marketing and emotional branding simultaneously on consumer satisfaction of Mie Gacoan Malang. The population of this research is Malang Gacoan Noodle Consumers, amounting to 2,800 while the sample in this study is 100 consumers. Data analysis uses multiple linear regression analysis.The results showed that experiential marketing and emotional branding partially had a significant effect on consumer satisfaction in Mie Gacoan Malang. experiential marketing and emotional branding simultaneously have a significant effect on consumer satisfaction in Mie Gacoan Malang.Keywords: experiential marketing, emotional branding, customer satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-02-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/6393
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 11 Februari 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/6393/5297
 
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