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PENGARUH ATRIBUT PRODUK DAN LABEL HALAL SEBAGAI VARIABEL MODERATING TERHADAP KEPUTUSAN PEMBELIAN FACIAL WASH WARDAH

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH ATRIBUT PRODUK DAN LABEL HALAL SEBAGAI VARIABEL MODERATING TERHADAP KEPUTUSAN PEMBELIAN FACIAL WASH WARDAH
 
Creator Ilsanti, Devi
Rachma, N.
Hufron, M.
 
Description ABSTRACT This study discusses product attributes and halal labels as moderating variables. The sample in this study was wardah facial cleansing consumers. To collect data by asking questions to customers who visit House Of Beauty Malang, to analyze data using validity test, reliability test, normality test, moderated regression analysis (MRA) and t test statistics, in the trial use SPSS Version 16.0. The results of the research product attributes significance to purchasing decisions, and halal labels proved as moderating variables the effect of attributes on purchasing decisionsKeywords: halal labels; product attributes; buying decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2019-07-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/4462
 
Source Jurnal Ilmiah Riset Manajemen; e Jrm Vol. 8 No. 16 Agustus 2019
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/4462/3992
 
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