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Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Keputusan Pembelian Impulsif Pada E-Commerce Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Keputusan Pembelian Impulsif Pada E-Commerce Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)
 
Creator Izmy, Fahmi Faizal
Mardani, Ronny Malavia
Nurhidayah, Nurhidayah
 
Description AbstractThe purpose of this study was to determine and analyze the effect of Shopping Lifestyle and Fashion Involvement on Impulsive Purchase DecisionsBy using a population of all students of the Faculty of Economics and Business, Islamic University of Malang), 96 respondents' answers were taken as the population. Using nonprobability sampling and using purposive sampling. Purposive sampling method uses a sampling technique with certain considerations by the researcherThe results in this study indicate that there is a partial influence of Shopping Lifestyle on purchasing decisions and the Fashion Involvement variable has no effect on purchasing decisions Keywords: Shopping Lifestyle, Fashion Involvement and Purchase Decision 
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-03-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15613
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 13 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15613/11835
 
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