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Pengaruh Product Quality, Price Dan Promotion Terhadap Purchase Intention Baju Distro (Studi Kasus Distro Modern Edge Batu)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Product Quality, Price Dan Promotion Terhadap Purchase Intention Baju Distro (Studi Kasus Distro Modern Edge Batu)
 
Creator Nadhif, Ahmad Ainun
Mansur, Muhammad
Khalikussabir, Khalikussabir
 
Description AbstractThis research was conducted to determine the effect of product quality, price and promotion on buying interest modern edge distro clothes Jl. Hasanudin No.233 Junrejo-Batu. This study uses explanatory research (explanatory research) with a quantitative approach.  The Malhotra theory is used to take samples, namely the number of items X 5 so that the total sample used is 80 people. To solve the problem in this study, using the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, f test, t test and test coefficient of determination with the help of SPSS 16.0 the results of this study are variable product quality,  price and promotion simultaneously have a significant effect on buying interest in edge modern distro clothes Jl.  Hasanudin No.233 Junrejo-Batu.  And if tested partially product quality and promotion variables do not have a significant effect on buying interest modern edge distributions Jl.  Hasanudin No.233.  but it is not the case that the price variable has a significant effect on buying interest in modern edge distributions. Jl.  Hasanudin No.233. Keywords : Product Quality, Price, Promotion, Purchase Intention
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-03-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10476
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 08 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10476/8326
 
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