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Pengaruh Harga, Suasana Toko, Kualitas Produk Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Kasus Pada Ritel Wakaf Mini Market Al-Khaibar)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Harga, Suasana Toko, Kualitas Produk Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Kasus Pada Ritel Wakaf Mini Market Al-Khaibar)
 
Creator Nurmaulidiyah, Nurmaulidiyah
Rachma, N.
Rahman, Fahrurrozi
 
Description AbstractThis study aims to determine how the effect of price, shop atmosphere, product quality and service quality on customer loyalty through customer satisfaction as a case study at the Al-khaibar mini market. using purposive sampling method obtained a sample of 120 respondents. The method of data collection in this study used a questionnaire method. The data analysis technique in this study used path analysis. The results showed that product quality and service quality directly had a significant effect on customer satisfaction, while price and shop atmosphere directly had no significant effect on customer satisfaction. Price, Product Quality, and Service Quality directly have a significant effect on Customer Loyalty, while the Shop Atmosphere directly has an indirect effect on Customer Loyalty. Customer satisfaction directly has a significant effect on customer loyalty. Price, product quality and service quality indirectly have a significant effect on customer loyalty with customer satisfaction as an intervening variable. Meanwhile, shop atmosphere indirectly has no significant effect. Keywords: Price, shop atmosphere, product quality, service quality, customer loyalty and customer satisfaction
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-02-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10301
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 04 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10301/8212
 
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