Record Details

PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)

Jurnal Ilmiah Riset Manajemen

View Archive Info
 
 
Field Value
 
Title PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)
 
Creator Efendi, Akhmad Faisol
Arifin, Rois
Hufron, M
 
Description ABSTRACT The purpose of the this study: 1) To understand and analyze the brand image, product quality and price as simultaneous factorsbefore Nike shoes’ purchase decision on Faculty of Economic and Business in Islamic University of Malang’s colleger. 2) To understand and analyze the brand image, product quality and price as partial factors before Nike shoes’ purchase decision on Faculty of Economic and Business in Islamic University of Malang’s colleger. The sampling method used in this study are known as Purposive Sampling, and are supported by 95 colleger respondent of Faculty of Economic and Business in Islamic University of Malang. The result of this study which using the linear regression analysis method shows that brand image, product quality and price simultaneously affecting the purchasing decision variable, as well as partially affecting them.Keyword: brand image, product quality, price, purchase decision
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1233
 
Source Jurnal Ilmiah Riset Manajemen; Vol. 7 No. 6 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1233/1238
 
Rights Copyright (c) 2018 Jurnal Ilmiah Riset Manajemen