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Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Konsumen (Studi Kasus Di Roti Maulana Kecamatan Genteng Banyuwangi)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Konsumen (Studi Kasus Di Roti Maulana Kecamatan Genteng Banyuwangi)
 
Creator Al Baradu, Moh. Torik
Basalamah, Muhammad Ridwan
Rizal, Mohammad
 
Description AbstractThis study aims to determine the analysis of the effect of Product Quality on Consumer Loyalty on Maulana bakery, and analysis of the influence of Brand Image on Consumer Loyalty on Maulana bakery. In this study, the data collection method used was explanatory research with a quantitative approach. The population of the study was carried out to consumers of Maulana bakery, Genteng District, Banyuwangi Regency as many as 71 respondents. Methods of data collection is done by using a questionnaire. The analytical methods used are validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, hypothesis test, and coefficient of determination test. The results showed that product quality had an effect on consumer loyalty to Maulana bakery, and Brand Image had an effect on Consumer Loyalty on Maulana bakery. Keywords :  Product Quality, Brand Image, Consumer Loyalty.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-12-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/14166
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 11 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/14166/10819
 
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