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PENGARUH CITRA MEREK DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN DI INSPIRED MALANG

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH CITRA MEREK DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN DI INSPIRED MALANG
 
Creator Utomo, Dani Bagus
Hufron, Mohammad
Priono, Achmad Agus
 
Description ABSTRACT Behavior in consumer purchases is a very interesting subject, because this subject will be concerned with various factors in various human life diverse. And consumer purchasing decisions to buy a product will be greatly influenced by several factors. The phenomenon that attracts the attention of the author and may also attract the attention of many people is the influence of brand image and lifestyle that affect the purchase decision moreover in terms of fashion.This research uses descriptive research. The purpose of this study is to determine whether or not the simultaneous and partial influence between brand image and lifestyle variables on purchasing decisions in Inspired Malang. Subject of this research is all consumer Inspired Malang.Keywords: Brand Image, Lifestyle, Purchasing Decision .
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1167
 
Source Jurnal Ilmiah Riset Manajemen; Vol. 7 No. 5 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1167/1180
 
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