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PENGARUH BAURAN PEMASARAN TERHADAP CITRA (IMAGE) MUSEUM ANGKUT SEBAGAI WISATA YANG BERWAWASAN INFORMASI, EDUKASI, DAN REKREASI (Survey Pada Mahasiswa UNISMA Fakultas Ekonomi dan Bisnis Jurusan Manajemen JL.MT.Haryono 193 Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH BAURAN PEMASARAN TERHADAP CITRA (IMAGE) MUSEUM ANGKUT SEBAGAI WISATA YANG BERWAWASAN INFORMASI, EDUKASI, DAN REKREASI (Survey Pada Mahasiswa UNISMA Fakultas Ekonomi dan Bisnis Jurusan Manajemen JL.MT.Haryono 193 Malang)
 
Creator Prayogo, Dedi
Rachma, N
 
Description ABSTRACTThis research is meant to find the effect of experiential marketing of image museum angkut as information tours. education tours, and recreation tours. Independent variables use in this research is product, price, promotion, place, people, physical evidence, process and dependent variables is image. The sampling technique was conducted by purposive sampling method. The data used in this study is primary data. This type of research belong to explanatory research. The population of this current study was all university students in economy major at UNISMA who had fulfilled the registration fee. Data analysis method used in this research is using multiplelinier regression analysiswith t test hypothesis. The result of this study indicate that partially  physical evidence, and process significant effect on image museum angkut as education tours, recreation tours and information tours. While product, price, promotion, place, and people partially no significant effect on image museum angkut as education tours, recreation tours and information tours .Keywords : Experiential marketing (product, price, promotion, place, people, physical evidence, process),(image).
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2018-08-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/1273
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 7 No. 13 Agustus 2018
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/1273/1270
 
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