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Pengaruh E-Wom, Online Review, Harga Terhadap Minat Beli User Pada App Tiktok Studi Pada Mahasiswa FEB Unisma

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh E-Wom, Online Review, Harga Terhadap Minat Beli User Pada App Tiktok Studi Pada Mahasiswa FEB Unisma
 
Creator Salsabila, Dea Aida
Nurhajati, Nurhajati
Basalamah, Muhammad Ridwan
 
Description Abstract More and more internet users in the community and business people are starting to look at electronic commerce, also commonly called e-commerce. In addition to e-commerce, people usually market their products on social media. The intensity of the use of social media in Indonesia is quite high. And active social media users number 160 million, or 59%. From the statistical data, it can be seen that most internet users, including active social media users, In 2020, one of the social media platforms that has increased the number of users is TikTok. The purpose of this study is to investigate the relationship between E-Wom, online reviews, and prices.The study used a causal associative type of research oriented to a causal relationship with the population used by active students of FEB UNISMA and the sample used was 85 respondents. Based on the results of the research conducted, the results showed that E-Wom had a positive effect with a t count of 3.044 which was greater than the t table (1.985). Online review has no positive effect on t count, with t count -0.017 smaller than the t table. Price has a positive effect with t arithmetic of 4,392 greater than t table. And the three X variables simultaneously affect the Y variable. Keywords: E-Wom, Online Review, Price, Buying Interest, Tiktok
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2022-02-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/15149
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 11 No. 04 Februari 2022
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/15149/11330
 
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