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PENGARUH ATMOSFER TOKO, PROMOSI DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET TLOGOMAS

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH ATMOSFER TOKO, PROMOSI DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET TLOGOMAS
 
Creator Ilyas, M. Amin
Hufron, Muhammad
 
Description ABSTRACTThe purpose of this study is to know and analyze the influence of StoreAtmosphere, Promotion and Service to Purchase Decision in Indomaret Tlogomas No19-20 Malang. Population in Research All consumers Indomaret Tlogomas No 19-20Malang. The sample used is consumer Indomaret Tlogomas No 19-20 Malang. Thesampling technique that is accidental sampling and samples in this study as much as 99respondents.Based on the results of this study it is known that the independent variablessimultaneously affect Significant to the dependent variable known value F arithmetic20.344 with the value of sig 0,000 <0.05 then H1 received, meaning the variableAtmospheric store, Promotion and Service simultaneously affect the Purchase Decision.And the variable Atmospheric store, known value t Count 4.050 with a value of 0.000sig, <0.05 means partial effect partially purchase decision. Promotional variable isknown value of t arithmetic 4,636 with value sig 0,000 <0,05 meaning promotionvariable partially influence to decision of purchase. Service Variables is known value oft arithmetic 5,776 with value of sig 0,000 <0,05 meaning service variable partiallyinfluence to purchasing decision.Keywords: Store Atmosphere, Promotion, Service and Purchase Decision.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2017-08-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/543
 
Source Jurnal Ilmiah Riset Manajemen; e-Jrm Vol. 06 No. 7 Agustus 2017
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/543/566
 
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