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Pengaruh Service Quality, Price, Dan Service Recovery Terhadap Customer Satisfaction (Studi Kasus Pada Konsumen di Roasting Kopi Mustika Dampit)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Service Quality, Price, Dan Service Recovery Terhadap Customer Satisfaction (Studi Kasus Pada Konsumen di Roasting Kopi Mustika Dampit)
 
Creator Arifiano, Muhamad Hendika
Widarko, Agus
Basalamah, Muhammad Ridwan
 
Description AbstractThis research was conducted at Mustika Dampit Coffee Roasting. The type of research used in this research is quantitative research. The purpose of this study was to determine and analyze the effect of Service Quality, Price, and Service Recovery on Customer Satisfaction. The independent variables used are Service Quality, Price, and Service Recovery, while the dependent variable is Customer Satisfaction. The sample used in this study were 74 respondents who used roasting services for Mustika Dampit coffee roasting. Data collection techniques using a questionnaire. The analytical method used is validity test, reliability test, normality test, classical assumption test, hypothesis test, determination test with the help of SPSS software. The results of the study indicate that the Service Quality, Price and Service Recovery variables have a significant effect on Customer Satisfaction Keywords: Service Quality, Price, Service Recovery, Customer Satisfaction.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-08-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/12785
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 03 Agustus 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/12785/9957
 
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