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Pengaruh Kualitas Pelayanan, Suasana Toko Dan Keragaman Produk Terhadap Niat Beli Ulang Melalui Kepuasan Sebagai Variabel Intervening (Study Pada Sardo Swalayan Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title Pengaruh Kualitas Pelayanan, Suasana Toko Dan Keragaman Produk Terhadap Niat Beli Ulang Melalui Kepuasan Sebagai Variabel Intervening (Study Pada Sardo Swalayan Kota Malang)
 
Creator Jaber, La
Basalamah, Muhammad Ridwan
Wahono, Budi
 
Description Abstract This research was conducted by researchers with the intent and purpose of being able to determine the effect directly or indirectly between service quality, shop atmosphere and product diversity on repurchase intention and where the three dependent variables affect repurchase intention through customer satisfaction. first to Sardo supermarkets in Malang City. This research is a type of explanatory research using a quantitative approach. The population obtained in the study was 500 respondents with a sample of 80 respondents, the sample was obtained using the Slovin formula and with the criteria that have been determined by the researcher. In this research data collection using a questionnaire instrument.This study resulted in the conclusion that all independent variables, namely service quality, shop atmosphere and product diversity can affect satisfaction and repurchase intention at Sardo supermarkets in Malang City, where the resulting influence can be said to be significant and have a positive effect, and satisfaction can mediate the effect of the three independent variables on repurchase intention. Keywords: Service Quality, Shop Atmosphere, Product Diversity, Satisfaction and Repurchase Intention.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2021-03-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/10599
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 10 No. 09 Februari 2021
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/10599/8367
 
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