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PENGARUH FOOD QUALITY, DINING ATMOSPHERE DAN KESESUAIAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi pada Kribo Coffee Jl. Joyo Agung No 53 B, Tlogomas Kec. Lowokwaru, Kota Malang)

Jurnal Ilmiah Riset Manajemen

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Title PENGARUH FOOD QUALITY, DINING ATMOSPHERE DAN KESESUAIAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi pada Kribo Coffee Jl. Joyo Agung No 53 B, Tlogomas Kec. Lowokwaru, Kota Malang)
 
Creator Maulani, Imas
Hufron, M.
ABS, M. Khoirul
 
Description AbstractThis research was conducted to determine the effect of food quality, dining atmosphere and price suitability on customer satisfaction on Kribo Coffee consumers who are located at Jl. Joyo Agung No 53 B, Tlogomas Kec. Lowokwaru, Malang City. The method used is explanatory research that aims to explain the position of each variable and its effect between one variable with another variable, and the source of the data used is primary data by distributing Likert-scale kusieoner to Kribo Coffee consumers. The sample calculation in this study uses the Slovin formula which produces 80 respondents. The results of this study are the variables of food quality, dining atmosphere and price suitability simultaneously and partially affect the customer satisfaction. Keywords: food quality, dining atmosphere, price suitability and customer satisfaction.
 
Publisher Jurnal Ilmiah Riset Manajemen
 
Contributor —
 
Date 2020-08-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://riset.unisma.ac.id/index.php/jrm/article/view/8334
 
Source Jurnal Ilmiah Riset Manajemen; eJrm Vol. 09 No. 16 Agustus 2020
 
Language eng
 
Relation http://riset.unisma.ac.id/index.php/jrm/article/view/8334/6872
 
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